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BLOG 5 5A. Impact of the internet and digital technologies on the marketing mix elements for Coca-cola. Picture: Coca Cola logo https://images.app.goo.gl/8j8SVXHCqB6FyPA87 Coca Cola Company is one of the largest multinational corporations that manufactures, retails and markets non-alcoholic beverages and syrups (Coca-cola, 2018). With more and more consumers ordering groceries online, people often forget to buy a coke. The convenience of e-commerce has had a negative impact on Coca-Cola, and it's not going away anytime soon. So the key thing for Coca-Cola is to adapt to the changing situation and use technology that works for it (Trefis, 2017). Since the time the corporation was founded, it has been growing and conforming to the changes in the world. The Coca-Cola Company has embraced the internet and digital technologies and incorporated them into its marketing mix (Laudon, 2016). Through the internet and digital technologies, the corporation has been abl...
